What is Vibras?

Vibras, or "vibes", itself can technically refer to both good vibes and bad vibes. But just like "vibes" carries a positive connotation in the US, the same applies in the latin culture with the use of the word. 

"Buenas vibras" translates to "Good vibes", and over the course of time "vibras" can stand alone to express them. 

That being said, the term Vibras goes deeper than just feeling good and giving off a smile. It represents a wholistic alignment, when your mind, body, and spirit are tuned to the same frequency.

You feel it when someone walks into a room or makes eye contact with you. There's a glow about them or you just feel comfortable in their presence, mostly due to the fact that a person with good vibes is comfortable with themselves.

When you enter "flow state" at work, are "in the zone" with a task you're doing, unconsciously performing at your peak during a sports game or match, or simply vibing with friends poolside... that's Vibras.

The Meaning of “Vibras”

In Latin American culture, Vibras is a term people use to describe both the unseen energy between humans and the atmosphere that surrounds them. Saying “me das buenas vibras” literally means “you give me good energy.”

It’s a word that transcends language. DJs shout it out in clubs, athletes say it before games, and artists use it to describe creative flow. The rhythm of the word itself — VEE-bruhs — feels kinetic and alive.

Vibras is am effortless state of being where you're happy without trying to be. Resting bitch face doesn't exist, because you're not in your own head or focused on negativity. 

I used to live in a consistent negative state, which was the main reason I decided to name our product Vibras... because I wanted to live life to the fullest. 

Why I Named Our Brand “Vibras”

I've been an e-commerce founder for over a decade. While I'm eternally grateful for what it's been able to provide me - freedom, autonomy and creativity - it's also probably shaved some years off my life, haha. 

Being an entrepreneur is tough as hell. The entire journey is an emotional rollercoaster ride:

• Imposter syndrome can creep in where you think you don't have what it takes. 
• Sales can drop overnight and you get crushed with the stress of thinking your company can go under. 
• The responsibility and liability all rests on your shoulders, and you oftentimes feel alone. 

Speaking to e-commerce specifically, you also are pretty much always in the front of the computer. And when COVID happened in 2020, it only made things worse. My other company, Sunday Scaries, was forced to go fully remote, and the camaraderie and human connection we had was lost. 

I was waking up in the mornings, rolling out of bed, and going straight to my computer to work... from 7am to 10pm at night. 

This negatively affected my happiness level, my circadian rhythm and my overall health. 

I needed to find a way to start the day with "high vibrations", and I wanted to optimize for work-life integration instead of work-life balance. 

That's when I discovered padel, one of the fastest growing sports in the U.S. Padel gave me socialization, competition, sunlight and a workout all wrapped into one. I quickly became obsessed and wanted to be a part of this active community. 

I was drinking electrolytes (LiquidIV) and energy drinks (Celcius) in the mornings, pre-match. But most electrolyte brands are just overpriced salt in a packet, and most energy drinks are overly stimulating and packed with ingredients I honestly don't even understand. 

I thought: why not use my e-commerce experience and create an all-natural, healthy drink mix that combines hydration and energy as a way to immerse myself in the padel community. 

So, I did. 

And that’s I created Vibras, with the goal of connecting with people face-to-face and joining a movement I'm passionate about.

Formulated with adaptogens, electrolytes, nootropics, and micro-caffeine, Vibras is a multi-functional drink mix designed to charge your body and mind in harmony... the same way buenas vibras do.

The name came naturally.

We built the brand out of Miami, a city that lives and breathes vibras. Spanish, English... Spanglish... they all merge here. Just like music, sport, and lifestyle. The name felt authentic to our roots: simple, melodic, and instantly recognizable across cultures.

Vibras in Pop Culture

The word "vibras" has been part of pop culture long before it became our brand name. It’s embedded in music, fashion and lifestyle across Latin America and the U.S. 

So, let's give some credit where credit is due:

1. J Balvin – Vibras (2018 Album)

Reggaeton superstar J Balvin made Vibras a global phrase when he released his 2018 album of the same name. The project was built on spreading positive energy through music. Tracks like “Ambiente” and “Ahora” embodied the spirit of buenas vibras, making it a cultural rallying cry for optimism and creativity.

2. Bad Bunny – “Buena Vibra” Ethos

Puerto Rican artist Bad Bunny often references buena vibra in interviews and lyrics. It’s not a slogan... it’s his way of life. He represents authenticity and emotional truth, showing that vibras are about self-expression and surrounding yourself with the right energy.

3. Streetwear & Festival Culture

From Mexico City to Miami, “Buenas Vibras” is printed on tees, trucker hats, and murals. Baja Fest, a festival in Rosarito Beach, uses it on some of their merch. The phrase has become a lifestyle emblem, especially within music festivals and surf-skate culture. It represents freedom, connection and creative flow.

4. Wellness & Spiritual Communities

Yoga studios, meditation retreats, and energy healers have adopted vibras as part of their vocabulary. Phrases like “raise your vibras” or “protect your vibras” show how the word bridges spirituality and science. It describes emotional frequency in a modern, relatable way.

Vibras: The Science of Feeling Good

Our mission is to merge scientific performance with energetic alignment.

Vibras is professionally co-formulated by Jaclyn Sklaver, MS, CNS, LDN, ISAK-1, who is the former Head of Performance Nutrition for the Orlando Magic. 

She custom makes non-branded personal supplements for over 500 professional athletes, so I teamed up to her to bring what the pros drink to the general public.

 Vibras hydrates you quickly with the holy trinity of electrolytes, but it also gives you an energy burst and an endurance edge on a daily basis. It supports focus and peak performance, and helps cultivate a positive mindset during physical activity. 

Each ingredient in Vibras serves a purpose:

• Electrolytes → Replenishes hydration and improves muscle function

• Adaptogens → Balances stress and sustains calm focus

• Nootropics → Sharpens cognitive performance

• Micro-Caffeine → Provides smooth, sustained energy

It’s not about a temporary or overwhelming “boost," like what you'd get with a traditional pre-workout. Instead, it's sustained energy in a stickpack. 

It's the kind of energy that lasts longer than the match, the meeting, or the moment.

From Product to Movement

Vibras has now become more than just a simple drink mix. It’s a lifestyle built around activity, connection and positive vibes. From padel clubs like Padel X, Reserve Padel and Sunset Padel to gyms like Anatomy, people are drinking Vibras to share a common goal: to live in rhythm with their best energy.

Living on the Right Frequency

Modern day stress is overwhelming. You get tsunami'd by notifications, you press yourself with social expectations driven by false appearances on social media and you can easily slump into a negative mindset. 

Vibras isn’t just Spanish for vibes, it's a reminder that your energy is your most valuable currency, and that life should be lived to the fullest... with a smile on. 

That’s what Vibras means.